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Sr. Account Planner - Mumbai (Brand Strategy)
Sr Account Planner / 2 years to 3 years / Mumbai
Who are you?
You eat, breathe, sleep brands and everything social media and digital
You always know what’s up in the digital marketing space, which brand collaborated with whom, what was the latest campaign, what’s the next big thing in video marketing and the likes
You always have an idea up your sleeve...those thoughts just keep running!
You imagine yourself holding a Cannes trophy very soon
You deep dive into client briefs and identify the objectives & action points, and are able to turn them into campaigns that will provide solutions
You can think of innovative and interactive digital campaigns for new client pitches and existing clients
You have a knack for content & design and understand consumption patterns of your customers
You are super curious - the research keeda is alive, you love to talk to people, understand thoughts and behaviour patterns at large (obviously talking beyond just a Google search!) And we’re also talking about deriving actionable insights from all that research.
The human psyche has to be one of your favourite things to think about
You have the gift of the gab - presentation skills and convincing skills are on point, let’s call you a storyteller of sorts!
You have the thirst to learn more about advertising, always!
You are someone who can lead end-to-end process right from understanding the brief from the client, to getting them onboard
What will you do?
You will be a story weaver and a storyteller. You will be responsible for leading new business pitch presentations end to end with a narrative while owning everything from the campaign idea to execution of sample creatives. You will have to work in collaboration with different teams including content, design, films, outreach, media, etc. to ensure the pitch is an offer the client just can’t refuse!
You will work on something new every day (we mean it when we say it). We are talking binge worthy OTT shows while sipping wine, best tech companies and also baby products that make you go aww. Imagine spending one day working on Mirzapur and then switching to luxury champagne Chandon, and from there to global giant Tata Consultancy Services and to a kids brand MeeMee.
You will be leading & steering brainstorm sessions to make sure creative insights and ideas come alive for both new businesses and existing clients.
You will be doing a lot of research to understand industry trends and implement learnings from the same in the new business pitches. You will be responsible for conducting primary & secondary research to gather consumer, category, and company data and insights for new client pitches.
You will be adept at observing market dynamics and working on identifying brand positioning to create proper communication routes for new clients pitches and existing clients.
You will have to visualise ideas across multiple platforms till their execution and amplification.
You will be taking charge of the conceptualizing the strategies, pitching to the clients and also getting them onboaded
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