PENSOL: Chalo Duniya Chalaye

The Roadblock

Lack of awareness about Pensol being a quality oil and grease solutions manufacturer since the last 50 years. Secondly, to clear confusion between Pensol & Pennzoil (Pennzoil is also an American oil company).

 

 

The Destination

Create awareness about the quality lubricant products Pensol has been offering over these 50 years. Subsequently, launch Pensol’s first ever digital campaign.

Paving A New Path

Conceptualised a qualitative TVC that targets bike lovers. Through #ChaloDuniyaChalaye we aimed at building a connection with our audience by showcasing how the father has been using Pensol engine oil for the longest time and still continues to use it, and how his son carries forward the legacy of using the same oil.

 

Journey Accomplished

A high TVC quality ad that struck the right chord with our audience and invoked a feeling of nostalgia and relatability among many. The campaign also contributed to the increase in sale for the brand.

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The beautiful journey was commenced by:

Storytellers:
Jitendra Hirawat – SoCheers Films
Anjali D’souza – Brand Experience
Siddharth Devnani – Tech, Finance & Video
Kunal Khandelwal – Marketing
Divyansh Gala –  Marketing
Producer:
Anand Sukumar
Jugglers:
Anjali D’souza – Brand Experience
Divyansh Gala –  Marketing
D.O.P:
Saurabh Goswami
Visualisers
Mehul Gupta – CO-FOUNDER & DIRECTOR
Trutiya Gharat
Siddharth Devnani – Tech, Finance & Video
Akshay Mahadik – DESIGN
Music:
Naozad Patel
Director:
Mannish Madhav
Lyrics:
Gurpreet Saini
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