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Head - Media Planning & Buying - Mumbai
Head - Media Planning & Buying / 5 years to 8 years / Mumbai
Who you are?
You have good Communication Skills and ability to build a good rapport with the client
You have Dashboard experience - Google AdWords, Facebook, Google analytics.
You have experience of working with e-commerce clients and e-commerce platforms
You have knowledge of AppDownload
You have good research skills and ability to recognise good opportunities
You have worked and interacted with clients directly
You have led a team
What you will do?
Media planning and executing on digital media platforms for various projects.
Develop and maintain smooth relationships with the client
Partner closely with client’s marketing teams to develop authentic campaigns that are built on international insights and at the same time connect with local audiences
Understand the clients advertising strategy and building up a picture about their target audience
Present media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
Optimise the campaign to meet the target metrics as per plan
Work on paid marketing and product changes for e-commerce websites
Handle marketing analytics and dashboard management
Creating social media profiles & engage targeted communities/individuals through platforms like LinkedIn, Facebook, Twitter & Instagram
Monitor and update clients on the effectiveness of campaigns
Work closely with the internal teams on new client pitches and be actively involved in the pitching process
Manage a team of 3-4 members and guide and direct them to achieve the client goals
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