Background:
Havmor believes every celebration deserves a special touch that elevates joy and brings people closer. Our motto, “celebrations mein #HavmorTohBantaHai!” embodies this vision.
Our mission for Diwali was to introduce Havmor ice creams as the ultimate festive gift and also communicate to the people our motto of “celebrations mein #HavmorTohBantaHai!”
Insight:
In recent years, the constant regifting of the classic sweet ‘Soan Papdi’ has practically become a Diwali tradition but also made it repetitive and uninteresting.
Creative Solution:
A residential society notice board is a central hub of community communication, perfect for reaching a diverse audience. We wanted to hijack this platform at multiple locations to disrupt the tradition and inspire residents to elevate their Diwali celebrations by ditching ‘Soan Papdi’ and choosing Havmor ice creams instead.
Strategy & Execution:
To create a memorable Diwali campaign, we spotlighted a creative idea where a society chairman encouraged residents to swap the traditional Diwali sweet, ‘Soan Papdi,’ with Havmor ice cream. This unique initiative quickly went viral, catching the attention of popular pages.
Netizens eagerly joined the fun, flooding the comments section.
Recognising the momentum, Havmor proposed making the society chairman our brand ambassador. We then extended the communication through well-known macro influencers which ultimately led people to transform their ordinary Diwali moments into extraordinary ones.
Impact (Result):
The activity became the talk of the town, garnering:
229K+ likes
2M+ reach
14000+ shares
15M+ views
1M+ engagement
Moreover, it received organic coverage on various PR pages, significantly amplifying audience interest.