CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER
If content marketing is done without considering data insights, it is likely...
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How branded content evolved during the pandemic
Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and...
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Observing A 4-Day Workweek As An Agency: Does It #DetoxWork?
Mehul Gupta, Forbes Councils Member, Co-Founder and CEO, SoCheers, a digital-first advertising...
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COVID Conversations - How workplace language & behavior is changing during the pandemic?
In this particular piece, I would like to share certain things I...
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To share or not - Understanding social media and its ramifications during a pandemic
Over the course of the past year, ever since everything became virtual,...
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What could be the impact of new ASCI guidelines on Influencer Marketing?
Influencer Marketing is a $100 million industry in India now, and brands...
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Unmask The Future - Both Yours and Ours
Pollution. A word we are somehow overly-familiar with. We live...
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Pitching to clients in these uncertain times!
Close to a month and a half ago, our organization decided on...
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Why Empathy is the Most Important Leadership Skill right now
The debate over how ‘Empathy’ is a great leadership skill or not,...
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