Business

socheers
Posted by socheers
August 11, 2021

CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER

If content marketing is done without considering data insights, it is likely...

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socheers
Posted by socheers
August 11, 2021

How branded content evolved during the pandemic

Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and...

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socheers
Posted by socheers
August 11, 2021

Observing A 4-Day Workweek As An Agency: Does It #DetoxWork?

Mehul Gupta, Forbes Councils Member, Co-Founder and CEO, SoCheers, a digital-first advertising...

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socheers
Posted by socheers
August 11, 2021
socheers
Posted by socheers
June 2, 2021

To share or not - Understanding social media and its ramifications during a pandemic

Over the course of the past year, ever since everything became virtual,...

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socheers
Posted by socheers
February 24, 2021

What could be the impact of new ASCI guidelines on Influencer Marketing?

Influencer Marketing is a $100 million industry in India now, and brands...

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socheers
Posted by socheers
December 2, 2020

Unmask The Future - Both Yours and Ours

  Pollution.   A word we are somehow overly-familiar with. We live...

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socheers
Posted by socheers
July 5, 2020

Pitching to clients in these uncertain times!

Close to a month and a half ago, our organization decided on...

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socheers
Posted by socheers
July 5, 2020

Why Empathy is the Most Important Leadership Skill right now

The debate over how ‘Empathy’ is a great leadership skill or not,...

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socheers
Posted by socheers
June 5, 2020

Interest v/s Intent

In Media Buying it is important to know the strengths of the...

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