CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER
If content marketing is done without considering data insights, it is likely...
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How branded content evolved during the pandemic
Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and...
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Observing A 4-Day Workweek As An Agency: Does It #DetoxWork?
Mehul Gupta, Forbes Councils Member, Co-Founder and CEO, SoCheers, a digital-first advertising...
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COVID Conversations - How workplace language & behavior is changing during the pandemic?
In this particular piece, I would like to share certain things I...
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To share or not - Understanding social media and its ramifications during a pandemic
Over the course of the past year, ever since everything became virtual,...
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What could be the impact of new ASCI guidelines on Influencer Marketing?
Influencer Marketing is a $100 million industry in India now, and brands...
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V-Bath latest’s campaign #IssuedInPubicInterest focuses on women’s intimate hygiene issues
Mumbai: V-Bath, an intimate hygiene brand for women by Lupin has launched...
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WFH Diaries Leaders of Tomorrow: Ep 23 ft Shivani Mehta
The latest episode of WFH Diaries Leaders of Tomorrow chapter gives a...
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SoCheers launches its in-house Digital Intelligence and Analytics division
SoCheers, a Mumbai-based independent digital-first advertising agency, has launched its in-house...
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#BackToBusiness: SoCheers’ Siddharth Devnani on the strategy that needs to be followed to bounce back
As brands try to find a sign of semblance post a period...
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