CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER
If content marketing is done without considering data insights, it is likely...Read More
How branded content evolved during the pandemic
Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and...Read More
Observing A 4-Day Workweek As An Agency: Does It #DetoxWork?
Mehul Gupta, Forbes Councils Member, Co-Founder and CEO, SoCheers, a digital-first advertising...Read More
COVID Conversations - How workplace language & behavior is changing during the pandemic?
In this particular piece, I would like to share certain things I...Read More
To share or not - Understanding social media and its ramifications during a pandemic
Over the course of the past year, ever since everything became virtual,...Read More
What could be the impact of new ASCI guidelines on Influencer Marketing?
Influencer Marketing is a $100 million industry in India now, and brands...Read More
V-Bath latest’s campaign #IssuedInPubicInterest focuses on women’s intimate hygiene issues
Mumbai: V-Bath, an intimate hygiene brand for women by Lupin has launched...Read More
WFH Diaries Leaders of Tomorrow: Ep 23 ft Shivani Mehta
The latest episode of WFH Diaries Leaders of Tomorrow chapter gives a...Read More
SoCheers launches its in-house Digital Intelligence and Analytics division
SoCheers, a Mumbai-based independent digital-first advertising agency, has launched its in-house...Read More
#BackToBusiness: SoCheers’ Siddharth Devnani on the strategy that needs to be followed to bounce back
As brands try to find a sign of semblance post a period...Read More