The Cheer Story

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About us

Short for ‘Social Cheers’, SoCheers was born with the desire to celebrate brand stories, achievements, and people. We started back in 2013 as an end-to-end Digital Marketing Agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands better. From setting up the business, to the office admin, to hiring, our Directors have nurtured the spirit of SoCheers since its inception at every step of our journey.

Today, SoCheers provides digital marketing services to brands that doesn't just include digital presence but immersive experiences too. From heart touching DVCs to catchy jingles, interactive microsites to engaging content, whatever your brand goals, we breathe life into them and Make it Happen!

Our family comprises moody artists, creative souls, the intellectual wizards, the bossy bosses and happy-go-luckies - all of whom are dedicated towards the common goals of Creativity, Efficiency & Fun.

Milestones

2011

Launched www.socheers.com as India’s first social networking site

2013

.. April

* The 2 co-founders, Mehul Gupta & Siddharth Devnani, re-launched SoCheers as a full-fledged digital agency with 2 clients – Innofit & Soundlogic and 2 interns.

* What started from a 3BHK, soon got a 1000 sq. ft. swanky glass building makeover - NGL, it’s an office to envy for.

2014

.. April

* Celebrated our 1st Anniversary → 10 full-time employees → Bigger clients.

* Successful experimentation with drones for an online-offline activation for Phoenix Marketcity, Kurla. Along with the drones, our motivation took flight too 🙂

2015

.. April

* Spreading wings to International waters with an interesting project for DBS, Singapore HQ.

* Our portfolio in 3 points→ 20+ retainer accounts → 50+ projects → 22+ full-time employees.

2016

.. April

* Innovated branding with 360-degree videos & virtual reality.

* Launched our First DVC for SoCheers & with that we forayed into SoCheers Films.

* In other news, New office → New Enthusiasm. The level of passion and crazy was unmatched for!

2017

.. April

* Widened our Global clientele.

* Got Featured on Jagran Wall of Innovation for our Mee Mee & Pensol campaigns.

* We did a little somersault when we saw our work on the city hoarding, part of our marketing campaign for Sunburn’17.

* Aaand we got enough employees to start our own league! The #SoCheersPremierLeague

2018

.. April

* We said #Hi5ToSoCheers, not just because we completed 5 raging years, but also because…

* Won 3 Golds at Talent Track Awards - Our First!

* The team grew so big that we had to choose Cricket for our 2nd Edition of #SoCheersPremierLeague

* Our chartbuster in 2018! In a multi-agency pitch, we won our first Amazon Prime Original’s ‘Comicstaan’. This marked our start of the Amazon journey, and we’ve never looked back.

* Got featured in “India’s Best Startup Internship Programme” list by Internshala

2019

.. April

* We officially declared this as an awarding year

Integrated Marketing Agency of The Year at Agency Con - Indian Agency Awards

Brought home 2 elephants at Kyoorius for Mirzapur

Added multiple awards to our shelf for Cipla, Study In India, Comicstaan, Mirzapur campaigns.

* Going international with our Awards, we won our first Webby Honoree for Comicstaan

* And walking down the green carpet at IIFA alongside the stars became common to us.

2020

.. April

* Now space crunch no more, we said Hola to our 2 new offices!

And just then….

The official lockdown began - yet work from home didn’t have anything on us as we continued to doll out campaigns, videos, released our branded GIFs & Stickers, onboarded new clients, virtually celebrated our 7th anniversary, won the Webby Honoree 2020 for Comicstaan Season 2, all this and much more, while still keeping the cheer on!

* Our first webinar on Fake News, Genuine Problem

Cheerland as an IP

* 3 Trophies at Digixx 2020 for Comicstaan, The Forgotten Army & The Family Man
Star Gold
IMDB
Employee Number 100

Awards

Without showing you this, how would we ever introduce ourselves as an award winning agency 😉

“Team work makes the dream work” and what you see below is a testimony to it. Raising a toast to our team who display the same level of passion, enthusiasm, hard work and cheer in every campaign and push the envelope, one award at a time.