Background
India is brimming with boAtheads who also happen to be MARVEL fans & are always ready to up their style game by owning official customized accessories. boAt’s latest collaboration with MARVEL gave fans across India the unique opportunity with one goal in mind – #UnleashYourSuper.
Objective
Ignite brand loyalty by celebrating the fandom and their love for Marvel characters, highlighting product quality & features.
Creative Solution
Our creators took their powers too seriously!
Appealing visuals extend far beyond the realm of marketing. A campaign like this offers an unparalleled depth of experience to its users, allowing the brand to communicate the message more effectively.
With an exceptional 3D Visual campaign for boAt’s existing product series, we created a space on our feed for the boAt | MARVEL fandom to go crazy over their favourite superhero.
- The campaign started by teasing the audience that they were about to witness something extraordinary leading to the release of our boAt | Marvel product series.
- Used terms and visuals related to superheroes & their powers, highlighting the key USPs of the products, while staying true to the core communication, #UnleashYourSuper.
- Gave the fandom an immersive 3D experience that enhanced the depth and realism of visuals with captivating animations & read-worthy content.
- Crafted a power-packed wireframe for boAt’s website that encapsulated all the features and offerings of the airdopes and speakers.
Impact OR Results
- The campaign received a total engagement of 715K+ and 7.5M+ views on Facebook, Instagram, and Twitter combined.
- Out of Stock in a record-breaking week
- Overall, the #UnleashYourSuper campaign sparked a wave of positive buzz online and had everyone eagerly anticipating the product launch.